Product details:94% naturally derived nourishing shampoo gently exfoliates and renews the scalp while delivering a soft, smooth and nourished after feel. Creates an optimal foundation for thicker, fuller hair. Ideal for medium to thick hair; normal to dry scalp. Same great formula as invite advanced exfoliating shampoo; new name! From plants, non-petroleum minerals or water. Aveda Invati Advanced™ Exfoliating Shampoo Rich Retail